It is difficult to think about inventions without mentioning great contributions from Europe and Germany in particular, they have provided world class solutions to humanity, ranging from automobile, motorcycle, bicycles to the printing press, refrigerators to watches even the Christmas tree. They also have renowned inventors and scientists such as Albert Einstein, renowned composers like Beethoven, super festivals such as Oktoberfest. In sports, they have a strong root in sports development, with handball initially known as Torball the most popular. The major significant contribution in terms of full invention was on, under water rugby, grass skiing and a few others. in gaming they have provided video consoles, while we cannot all be creators we can also appreciate quality, this gives it more meaning and in using them creates an expression that is beyond quality, this in return gives life an essence beyond meaning, a life style that impacts culture-In what we wear, ADIDAS the apparel power house comes to mind, another first, made in Germany, the biggest in Europe, a global leader, a classic example of quality branding used over the years, it started by Adolf Dassler in his mother’s house a cobbler cum businessman, charity can begin from anywhere, it means that dreams can become reality with the right effort, his elder brother Rudolf was also a partner in 1924, before birthing Puma, The Adidas name was derived from a combination of both of his names Adi from Adolf and Das from Dassler, ADIDAS became popular when Jesse Owen wore it to win four gold medals at the 1936 berlin Olympic games, he won the 100m,200m,4 x100m and the long jump event, from a simple shoemaking business to a full scale clothing multi- billion dollar business empire. They further expanded by acquiring Reebok in 2006, several months later, they partnered with NBA in an eleven-year deal as an official clothing provider, they have an impressive 8.33% stake in Bayern Munich, Germany`s most successful football club enriched with history, its previous owner (between 1990 and 1992) Bernard Tapie was also the former owner of Marseille football club the only French club with a champion’s league title. Adidas currently is a publicly traded company (adidas AG) comprising of Corporate, retail, and individual investors holding shares. Success attracts success, this successful brand is globally recognized with its three stripes logo a distinctive identity that is synonymous with success.
Adidas has a partnership deal with Argentina and Messi
Adidas also have other partnership at institutional level apart from Bayern Munich and the country`s national team, the most accomplished in Europe, it doesn’t end there, in their portfolio they have, the current world champions and double defending COPA America champions Argentina, former world champions and current European and Nations League winners Spain and former multiple world champions Italy the previous European champions, other top sides such as Belgium former number one ranked team, Chile, Japan, Wales, Hungary, Sweden and Colombia. it will not be a surprise if they include an African team. They have an extensive and global reach. The biggest club partnership deal in history at that time was with Manchester United for the 2015/2016 season spanning 10 years’ worth at least £750 million, a renewal took it to £900 million placing them third with another Adidas sponsorship with Real Madrid according to GIVEMESPORTS topping the charts, they also have deals with Liverpool, Arsenal and Juventus, they dominate the top ten sides with 60% of the partnership. For individual stars they had in their ranks illustrious players such as Weah, Kaka, Zidane former Ballon D`Or winners, others such as Gerrard, Bale, Muller, Alessandro Del Piero, Son Heung-Min, Robben, Iker Casillas, Xavi and Rodriguez a collection of household names. They are the official sponsor of the prestigious European Champions league with Adidas Finale the official match ball, they also provide clothing for the MLS league in the United States.
Adidas produces an exciting range of clothing items, from men’s and women’s T-shirts, Hoodies, Jackets, pants, leggings, sports bra and other accessories worn by the ordinary people to superstars ranging from models, artists, and sports icons it’s a symbol of class and excellence, an identification of uniqueness, it cuts into diverse culture. Some of their trademark brands includes the samba collection, Messi 16, Nemeziz, Adidas Dame, Predator, Gazelle bold shoes and campus.
The Copa mundial boot is the best-selling sports footwear of all time released in 1979, the volume in sales an indicator of its universal appeal.
It doesn’t really matter there are stars for everyone whether you are a football fan, Messi his Boss at Inter Miami, David Beckham, young super stars Yamal and Jude Bellingham and Arab`s finest Mo Salah, for the female fan Alessia Russo fits the bill the English player won Euro 2022 and plays for Arsenal, In American football another version of football which is very popular in North America they have Patrick Mahomes of Kansas City Chiefs, in Basketball Damian Lillard comes to mind a player for Milwaukee Bucks, it all started with Kareem Abdul Jabbar with his signature boots, he was the first to partner with Adidas in his sport, from down under a partnership with Australian`s Gout Gout and other track and field stars such as Mackenzie Long and Noah Lyles, for Golf it is Rose Zhang and Collin Morikawa, Tennis had sir Andy Murray the most famous British player, for models they have Hailey Bieber, musicians such as Pharrel and Snoop Dogg. They have also had a massive collaboration with Jimmy Lovine and Dr Dre for an educational program that fuses entrepreneurship, technology and fashion. an innovative blend of positive and creative idea, it also involved PENSOLE. it focuses on how learners can harness all the elements for self empowerment through education.
Dr Dre, Jimmy Lovine and Adidas teamed up for an educational launch
Taylor Swift also wears Adidas leading to speculation if she will be signed, actors like Xochiti Gomex, Gwyneth Paltrow, Alessandra Ambrosio the list is not exhaustive, and we are part of it, so what are you waiting for?
